Curator of Excellence
Excellence requires consistent, deliberate, intentional WORK. Let’s get to it!
I am a marketing leader with a superior track record of establishing strategic partnerships, scaling and leading top-yielding business strategy development, ideating and executing creative marketing tactics, and overseeing all facets of operations to align with brand objectives. My passion for learning and natural curiosity have been the nucleus for my successful ability to:
Thoughtfully leverage brand and marketing expertise to maximize business outcomes, growth, and ROI.
Integrate optimal people, processes, and systems to achieve excellence.
Resolve complex business challenges and mitigate barriers via rigorous problem-solving.
Excel at securing buy-in to propel business-critical initiatives forward.
Elevate brand engagement by building and mentoring highly successful teams to launch innovative programs.
Deliver unparalleled outcomes, guiding major brands on award winning music marketing strategy.
In 2020 I created and launched a new function within Live Nation Entertainment’s Media & Sponsorship Division; CURATED by Live Nation. CURATED serves as a bridge between Live Nation’s Black-founded festivals and the resources available to them to help positively impact sponsorship revenue. We activate deeper relationships with brand and agency teams to uncover opportunities to partner with socially-conscious and diverse music properties and platforms across Live Nation’s vast ecosystem. We serve as an internal consultancy and team extension for our culture-forward festival partners, providing strategic thought leadership for all things sponsorship related.
CURATED x Femme it Forward x Colina Group
In collaboration with Mastercard and Femme it Forward, we hosted a three-part custom panel series centered on Black businesswomen in music. Taking place in Black-owned businesses across LA during Grammy week, the events were intentional, allowing Mastercard to celebrate entrepreneurship in business and Hip-Hop.
The winning trifecta — made up of talented Black women — was vital to the success of these events. Partnering with the Colina group allowed us to produce an experience that was authentic to the culture and where the stories of Black artists and businesswomen could be shared through Mastercard.
Our events empowered Mastercard to shine a spotlight on powerful Black women-owned small businesses in local communities where the brand can have real impact.
We brought in women pioneers of hip hop with emerging talent and business owners to discuss impactful topics such as:
-Pass the Mic...Hustle & Grow
-HERstory of Hip Hop
-Get Money...Big Bank - Building Black Wealth
“ I never knew what it felt like to be unprotected around my sisters. Especially in a male-dominated [industry]. It was hard, but when I was in the comfort of my sisters, I was at my peak. I felt the most powerful.
— Lil Kim, Billboard
Connoisseurs of Culture
Anyone can consume Black Culture…it takes a connoisseur to curate it.
Curated by Live Nation produced Connoisseurs of Culture - an immersive experience featuring Dreamville Festival, Broccoli City Festival, Live Nation Urban and Femme It Forward, featuring a performance by Doechii.
REVLON x Lollapalooza
Live Nation created a measurable experience for Revlon at Lollapalooza that delivered positive affect on brand health, increased social engagement and maximized activation participation.
EX Award for best sampling campaign – Revlon ULTRA Rollerama @ Lollapalooza (2019)
Gold EX Award for buzz influencer – Revlon ULTRA Rollerama @ Lollapalooza (2019)
The Drum Award for best program in music & entertainment – Revlon ULTRA Rollerama @ Lollapalooza (2019)
Rémy Martin x Live Nation
Our team increased cultural equity through leveling up an ownable music platform to cement a role for Rémy Martin that is premium and distinguishable.
Gold EX Award for multicultural marketing program – Rémy Producers (2018)
Gold and Bronze Reggie Awards for multicultural marketing program – Rémy Producers (2018)
