Culture Curator
Rooted in insights. Guided by instincts.
I am a marketing leader, decision maker, negotiator and dot connector with a superior track record of building relationships, establishing strategic partnerships, scaling and leading top-yielding business strategy development, ideating and executing creative marketing tactics, and overseeing all facets of sponsorship operations for live music properties. My passion for learning and natural curiosity have been the nucleus for my successful ability to:
Thoughtfully leverage brand and marketing expertise to maximize business outcomes, growth, and ROI.
Integrate optimal people, processes, and systems to achieve excellence.
Resolve complex business challenges and mitigate barriers via rigorous problem-solving.
Excel at securing buy-in to propel business-critical initiatives forward.
Elevate brand engagement by building and mentoring highly successful teams to launch innovative programs.
Deliver unparalleled outcomes, guiding major brands on award winning music marketing strategy.
In 2020 I founded a new function within Live Nation Entertainment’s Media & Sponsorship Division; CURATED by Live Nation - the first ever boutique agency within the org dedicated to advancing brand partnership opportunities that center Black culture and support Live Nation’s Black-founded and culture-forward joint venture partners. We build robust, scalable marketing programs and serve in a consultative capacity to internal and external teams, tapping into the depth of Live Nation’s asset mix to bolster socially and culturally conscious live event offerings for brands.
CURATED is the plug between brands and Black audiences in live!
Leading Brand Strategy
We are a first point of contact for review of multicultural RFPs that center Black audience/Black culture - at every intersection. We map out recommendations for LN assets and properties that best suite client briefs for new and expanding business opportunities.
Building Brand Communities
Our network of game changers, innovators and culture creators guide brands to connect with consumers in ways that set trends and build long-term relationships. We cultivate genuine connections between brands and communities by engaging audiences in their true authentic voice.
Customizing Collaborations
We work with teams to find new ways to solve brand challenges through effective strategy that is rooted in insights and guided by instincts.
CURATED x SKYN King: New Product Campaign Launch @ Roots Picnic Festival
THE BRIEF:
Come up with an innovative, impactful way to launch a brand campaign, centering men + self-care, wellness, wellbeing and tapping into EMOTION.
THE RESPONSE:
SKYN King “Kings Don’t Settle” lounge, activated at Roots Picnic Festival. A beautiful 10 x 20 build – intentionally constructed with materials that demonstrate the duality of a hard exterior with soft interior - the experience included a mini-spa offering 5-minute facials and a 2-minute professional photo shoot.
For The Love of The Culture Summit
In line with our Connoisseurs of Culture brand, we hosted For The Love of The Culture Summit, an invite-only event with thought leaders across music, art, & entertainment, who dropped gems and shared insight into how brands can create impactful partnerships through live music that build meaningful connections with Black audiences – guided by intentionality, authenticity, and respect for Black culture.
Talent lineup included:
Masterclass in Cultural Currency from Everette Taylor (CEO of Kickstarter), followed by two-panel discussions:
Check the Technique Panel featuring Tashia Roberts (CEO of Colina), Shannon Jones, and Yadira Harrison (Co-Founders of verb)
Community Through Culture Panel featuring Imani Ellis (CEO of CultureCon and The Creative Collective), Saada Ahmed (Co-Founder, Everyday People) and Hameed Saifi (Founder of Descendants)
CURATED x Femme it Forward x Colina Group
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CURATED x Femme it Forward x Colina Group *
In collaboration with Mastercard and Femme it Forward, we hosted a three-part custom panel series centered on Black businesswomen in music. Taking place in Black-owned businesses across LA during Grammy week, the events were intentional, allowing Mastercard to celebrate entrepreneurship in business and Hip-Hop.
The winning trifecta — made up of talented Black women — was vital to the success of these events. Partnering with the Colina group allowed us to produce an experience that was authentic to the culture and where the stories of Black artists and businesswomen could be shared through Mastercard.
Our events empowered Mastercard to shine a spotlight on powerful Black women-owned small businesses in local communities where the brand can have real impact.
We brought in women pioneers of hip hop with emerging talent and business owners to discuss impactful topics such as:
-Pass the Mic...Hustle & Grow
-HERstory of Hip Hop
-Get Money...Big Bank - Building Black Wealth
“ I never knew what it felt like to be unprotected around my sisters. Especially in a male-dominated [industry]. It was hard, but when I was in the comfort of my sisters, I was at my peak. I felt the most powerful.
— Lil Kim, Billboard
CURATED by Live Nation and Black Music Action Coalition present: Rooted in Country™ a Conversation around Three Chords and the Actual Truth
Country music often celebrated as America’s heart and soul, has a more complex and multicultural history than its longstanding origins. The pivotal report by the Black Music Action Coalition, “Three Chords and the Actual Truth,” sheds light on the deep-seated racial disparities. In partnership with BMAC, we hosted a special panel discussion during Women’s History Month to give Black women in country music a platform to address the challenges highlighted in the report.
Connoisseurs of Culture
Anyone can consume Black Culture…it takes a connoisseur to curate it.
Curated by Live Nation produced Connoisseurs of Culture - an immersive experience that gave our attendees a flavor of what they will find at Dreamville Festival, Broccoli City Festival, Live Nation Urban and Femme It Forward events, featuring a performance by Doechii.
